GEN4 CENTER
YOUR GEN4 JOURNEY
ABOUT GEN4
Discover the pinnacle of automotive safety with our Gen4 technology, a game-changing advancement in automotive care. Gen4 is an impenetrable shield created with cutting-edge science, redefining industry standards for durability and resilience. It's more than just a coating; it's a scientific breakthrough that's changing the way we protect your most valuable assets.
Our commitment to excellence is guided by Directors Conor Rae and Jonathan Crompton, who have decades of experience in research and development. Conor and Jonathan lead a passionate team that is driving innovation and unrivalled security solutions with a shared vision of greatness. This dynamic leadership ensures that all products are the result of cutting-edge technology as well as extensive market knowledge.
VISIONARY LEADERSHIP
DISCOVER GEN4
UNMATCHED DURABILITY:
Experience Gen4's superior resilience, with a coating that's significantly thicker and more durable.
SPACE-GRADE TECHNOLOGY:
Gen4's NASA-used, Boeing-approved coatings ensure exceptional vehicle longevity and condition.
TAILORED SOLUTIONS:
Gen4's Formula adapts to all vehicle types, providing customised, effective protection.
ENHANCED PROTECTION:
Gen4 offers revolutionary vehicle shielding with its ceramic-hardened coating, ideal for cars and caravans.
TRUSTED QUALITY:
Gen4's reliability is third party validated, consistently earning customers praise for its performance.
CERAMIC-HARDENED GLASS FINISH
Gen4 features a range of configurable, factory-grade products, including Gen4 Glasscoat and Vision. Our Genuine Parts Program provides an unparalleled competitive edge. Engineered through rigorous research and testing, our products form a ceramic-hardened glass finish that bonds at a molecular level to any surface.
SCIENTIFIC BREAKTHROUGH
This is more than just a coating; it's a scientific breakthrough with self-cleaning properties, designed to repel dirt, acid rain, animal matter, road salt, sea salt, and ultraviolet rays with a lifetime guarantee*.
MARKET LEADING GEN4
Our protective layer sets new industry standards; up to four times thicker and ten times more durable than most products.
INSIDE AND OUT
We don't stop at exteriors; our hypoallergenic CFP formula also coats and protects interiors, guarding against stains and spills.
SELF-CLEANING PROPERTIES
Our coating goes beyond traditional barriers by incorporating self-cleaning properties. The ceramic-hardened glass finish actively repels dirt, grime, and other environmental contaminants.
AUSTRALIAN EXCELLENCE
Specifically designed with Australian conditions in mind. Coatings are tailored for the unique challenges posed by the Australian weather, such as intense sunlight, extreme temperatures, and varied terrains.
SETTING NEW INDUSTRY STANDARDS
CONOR, your friendly face and Sales Director at Gen4. Here to support our client dealerships and answer any of your questions.
JONATHAN, your dedicated Managing Director at Gen4. Committed to supporting our client dealerships and providing answers to all your inquiries.
AFTER-SALES PRODUCT RANGE
Our Genuine Parts program enables brands to integrate our cutting-edge technology seamlessly into their own after-sales product ranges. Already trusted by the majority of Australia's leading car brands, we are the go-to partner for many large-scale dealerships, and plant manufacturers in the agricultural and mining sectors. And yes, Gen4 is even certified for use on commercial aircraft.
CUSTOM POS PRODUCT DESIGN
From concept to dealer, we offer a customised, client-centric strategy that arms you with the market insights essential for successful, fully self-branded product integration. Our comprehensive suite of services includes tailored POS product design, streamlined product shipping, and a dedicated Genuine Parts Program.
BRIDGE THE GAP
Introducing GEN4 Insure, your vehicle's ultimate safeguard. In the unpredictable event of a write-off, GEN4 Insure acts as a crucial safety net, addressing the gap between your insurer's settlement and the actual cost of replacing your vehicle at market rates.
Full market value coverage for total loss events;
Financial peace of mind in unforeseen write-offs;
Flexible plans adapt to changing automotive assets.
GEN4 INSURE
FOR ULTIMATE PEACE OF MIND
TOP-UP COVER
LATEST POSTS
Mitigating F&I Admin Drag: Why GEN-4 is the Trusted Choice for Automotive Brands
In the hyper-competitive Australian automotive retail landscape, a dealership's reputation is its most valuable asset. Every product, every service, and every partnership must reinforce the trust a customer places in your brand. At GEN-4, we understand this fundamental truth. That’s why we’re not just a supplier; we are a specialized B2B partner dedicated to enhancing your dealership's profitability and professional image across Australia. We built the GEN-4 program’s reputation on...
The All-In-One Advantage: How Bundled Protection Creates a Win-Win for Your Dealership and Your Customers
In today's competitive market, the customer experience is everything. While the F&I office is a critical profit center, it can also be a point of friction. Customers are often presented with a complex menu of á la carte options from various third-party providers, leading to confusion, skepticism, and decision fatigue. What if there was a simpler, more powerful way? There is: The all-in-one, white-label vehicle protection plan. As we touched on in our White-Label 101 post, bundling your...
Your Brand, Our Proven Tech: Skip the R&D Costs
Building a trusted brand is your top priority. But building the premium products to support that brand—like chemical-resistant coatings or comprehensive warranty programs—is a different story. It means years of research, massive R&D costs, navigating compliance, and managing complex logistics. There's a smarter, faster way: White-Labeling. White-labeling allows you to take a proven, premium product and sell it entirely under your brand. With GEN-4 Insure, you can instantly rebrand our...
2025 Caravan Insurance Alert: Over 80% of Aussie Rigs Overweight – Fines, Risks, and How to Protect Your Investment
As the Australian caravan industry surges forward with record-breaking trips and booming market growth, one persistent road hazard is casting a shadow over our adventures: towing overweight loads. If you're one of the millions hitting the open road this year, this isn't just a minor oversight—it's a $333 fine waiting to happen in Queensland, plus demerit points, potential insurance voids, and—critically—voided insurance claims if deemed unroadworthy. As enforcement ramps up, the risks extend...
The Ultimate Shield: Pairing Advanced Coatings with Extended Warranties for Total Vehicle Protection
For many, a car is more than just a mode of transportation; it's a significant investment and a source of pride. As discussed in " The Science Behind Durable Automotive Coatings ," advanced solutions like ceramic coatings offer a revolutionary way to protect your vehicle's exterior. By forming a hard, glass-like layer, they shield the paintwork from scratches, UV damage, and environmental contaminants. This ensures your car maintains that showroom shine for years. However, true vehicle...
GEN4 - BUILT ON
INNOVATION
Choose Gen4 for a partnership built on innovation, quality, and an unwavering commitment to excellence. Experience the future of protection, all powered by our market-leading Gen4 technology, where groundbreaking science meets Australian excellence.